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Woodbridge Enhances Its Capabilities for the Evolving Automotive Market

Hematite Acquisition Expands the Woodbridge NVH Product Portfolio and Manufacturing Scope

MISSISSAUGA, Ontario, Canada & TROY, Mich., November 3, 2021 – Woodbridge today announced that it has successfully completed the acquisition and integration of Hematite, a leader in Noise, Vibration and Harshness (NVH) control and abatement.

“The Hematite acquisition presented an ideal opportunity to blend Hematite’s talented team and manufacturing scope with Woodbridge’s deep foam and chemistry expertise delivering differentiated interior, exterior and seating product solutions,” said Woodbridge President and CEO John Zianis. “Integrating Hematite’s wealth of experience with ours, as well as incorporating their strong customer base, further strengthens our competitive position.”

With the addition of Hematite, Woodbridge is positioned to leverage and create new efficiencies in the development of integrated multi-functional and high-value next generation products for the rapidly growing new energy vehicles (NEV), while continuing to deliver valuable internal combustion engine (ICE) solutions. Woodbridge offers fully integrated foam solutions that includes design, development, integration, prototyping, testing and validation. Now, those offerings are expanded with a robust list of lightweight NVH product portfolio additions, including:

  • Acoustical Heat Shields
  • Compressor Shields
  • Cab Back Panel Insulators
  • Tailgate Liners
  • Underbody Shields
  • Underhood Insulators
  • Wheel Liners

Zianis added, “The acquisition adds heat, water and air management solutions to our product portfolio, and a diverse set of lightweight materials to support next generation NVH products. Together, they present opportunities for continued product line and customer base expansion in both traditional ICE vehicles and the growing EV space. For the evolving automotive market, it’s the right combination for supporting the needs of our customers.”

The acquisition includes sites located in Brantford, Ontario, Canada and Englewood, Ohio, USA.

About Woodbridge

With corporate headquarters in Mississauga, Ontario, Canada and automotive headquarters in Troy, Michigan, USA, Woodbridge has more than 7,500 teammates in over 50 locations across 10 countries. The company offers material technologies for applications in automotive, commercial, recreational, packaging, healthcare and building products. It offers a full complement of services that includes consulting, technical support, chemical R&D and accredited laboratory testing. Learn more at

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