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Woodbridge’s CO2 Neutral Automotive Seat Foam Named a 2022 Automotive News PACEpilot Innovation to Watch

MISSISSAUGA, Ontario, Canada & TROY, Mich., Sept. 20, 2022 – Woodbridge was recognized as a 2022 Automotive News PACEpilot Innovation to Watch for its CO2 neutral automotive seat foam, TrimVisible™ BIO. The sustainable foam displaces petroleum-based materials in polyurethane seating foam to produce net CO2 zero foam and reduce Woodbridge’s overall CO2 footprint.

“Woodbridge is honored to be acknowledged by Automotive News,” said Scott Borovich, senior vice president, customer & product experience. “TrimVisible™ BIO is a game-changing solution that is poised to transform the future of automotive interiors by blending science, technology and sustainability to support our customers in reaching their supply chain carbon neutrality goals.”

How Woodbridge manufactures TrimVisible™ BIO
Woodbridge partnered with a certified sustainable managed forest and developed a proprietary process to convert residue from lumber processing into a high-purity form of biocarbon. After a lifetime of net CO2 absorption, dead or decaying trees and forest waste are normally a source of CO2 and methane emissions through decomposition or combustion as part of the biocarbon lifecycle. The Woodbridge process sequesters the biocarbon by effectively locking CO2 in a form that can be used to engineer solutions that significantly reduce the CO2 footprint of products. Woodbridge scientists have formulated chemistry to displace conventional urethane chemicals with biocarbon to manufacture TrimVisible™ BIO, a patent-pending technology that offsets the company’s Scope 1 CO2 manufacturing emissions to net zero.

About the PACEpilot program
The 3rd annual PACEpilot program was presented by Automotive News. The competition was open to suppliers and startups that invented products, software/IT systems or processes and idea incubators that have the capacity to transform the automotive industry. The Automotive News PACEpilot program is leading the way in distinguishing global emerging innovators.

According to Borovich, “At Woodbridge, we are focused on future trends and engineering solutions based on the needs we foresee. Being recognized by Automotive News for our work on our TrimVisible™ BIO seat foam emphasizes the importance of that forward-looking focus.”

About Woodbridge
With corporate headquarters in Mississauga, Ontario, Canada and automotive headquarters in Troy, Michigan, USA, Woodbridge has more than 7,500 teammates in over 50 locations across 10 countries. The company offers material technologies for applications in automotive, commercial, recreational, packaging, healthcare and building products. It offers a full complement of services that includes consulting, technical support, chemical R&D and accredited laboratory testing. Learn more at

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