AdaptiPedic™ Signature Comfort Seat Cushioning Product Concept European Launch


News Release

Toronto, Canada, Sept. 16, 2015 – The Woodbridge Group is announcing their latest automotive seating innovation to the European Automotive Engineers in conjunction with the Frankfurt Auto Show. This revolutionary product, named AdaptiPedic™ Signature Comfort and Orthopedic Support technology, offers a composite seat cushioning structure which provides automatically tailored comfort and ideal lumbar posture, adapted to the industry’s widest range of body types. Initial test findings indicate consumers prefer AdaptiPedic™ seating products 2 to 1, noting a significant improvement in both initial and long trip comfort. In addition, AdaptiPedic™ technology can be used in various automotive interior components such as head restraints and arm rests.

Key Differentiators of AdaptiPedic™ Technology

1. Intuitive Signature Comfort
AdaptiPedic™ seat cushioning tailors comfort to the occupant’s specific shape, size and weight, dynamically, to provide ideal seat cushioning to a far greater range of body types, well beyond the current industry norm of designing automotive seating for a 50th percentile male.

2. Plush Holding-In Effect
AdaptiPedic™ seat cushioning more effectively conforms to the body offering a pleasing plush feel and a unique holding-in effect, to significantly improve showroom comfort.

3. Lumbar Posture Control
AdaptiPedic™ seat cushioning products offer increased surface contact, to mitigate pressure points and promote correct lumbar posture, significantly improving long trip comfort.

Dr. Andrew Kee, Global Director of Chemical Development , The Woodbridge Group states, “We are excited about our initial test findings for this innovation which combines novel adaptive comfort foams with high performance supportive foams. What’s most interesting about this innovation is its ability to increase the functional contact area with the occupant, to more evenly distribute body pressure. Additionally, this comfort solution continuously adapts throughout the dynamic driving experience, offering enhanced long-term comfort, while minimizing driver distraction. The result is the highest level of comfort in seating foams, realized by the industry’s broadest spectrum of occupant size and shape.”

Click here to view the AdaptiPedic™ technology video and learn more about this exciting seat comfort innovation.

The Woodbridge Group® and its partners in The World Polyurethane Alliance™ operate 63 facilities in 17 countries, as global leaders in the development and production of polyurethane and expanded polypropylene products. Automotive applications include components for seating, structural support, interior soft trim products, headliner systems, cargo management solutions, and engineered products for occupant protection and acoustical management. Woodbridge also offers contract assembly and sequencing and supply chain management, as well as a full range of value added services including engineering and design. For more information, please visit

® are registered trademarks and TM are trade marks which are either owned or used under license by Woodbridge Foam Corporation.

For more information please email: