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Woodbridge and Avery Dennison Performance Tapes Issues Bonding Study

Study categorizes performance of Woodbridge AutoBond™ flexible foam products with Avery Dennison Core Series™ Portfolio adhesives to identify the ideal adhesive application.


Mississauga, Ontario, Canada, November 17, 2020 – Woodbridge and Avery Dennison Performance Tapes released a bonding study that makes it easier for converters to evaluate the performance of Woodbridge AutoBond™ Flexible Foams with Avery Dennison Core Series™ Portfolio adhesive products. This study focuses on automotive applications such as acoustics, seating, interior and overhead systems.

The Woodbridge AutoBond family of trim foams can be used in a variety of processes and applications. The flexible foam products are manufactured using a continuous-pour method. AutoBond flexible foams, designed to meet most OEM automotive interiors specifications and requirements, are available in flat and round blocks, and in polyether and polyester foam grades.

“We’re happy to have collaborated with Avery Dennison on this bonding study, which will serve as a valuable resource for our customers,” said Ron Smolinski, manufacturing director – flexible foam & lamination. “Our product line of foams is designed to meet the most rigorous OEM durability specifications while still providing superior value to the company's customers.”

The study was performed at the Avery Dennison Performance Tapes Painesville Innovation Center, an ISO 17025-certified facility that tests under real-world and extreme conditions with tight control of environmental conditions. The study evaluated Core Series Portfolio adhesives using two different laminating methods on Woodbridge AutoBond products. Samples were tested at 180° Peel Adhesion at 12 in/min.

The resulting study determined heat lamination is beneficial, and it classifies the performance of Core Series adhesives when used with Woodbridge AutoBond products. Using the study in conjunction with the Avery Dennison Core Series Product Selection Tool allows converters to evaluate bonding strength along with other application requirements to quickly select the right adhesive for the material and application.

“The purpose of the study is to use our technical expertise and testing facilities to simplify the process of choosing adhesives based on the specific characteristics of the Woodbridge AutoBond family of trim foams,” said Deanne Lewis, general industrial product manager at Avery Dennison Performance Tapes. “Adhesion to foam is impacted by factors such as adhesive mass, pressure, compression, lamination speed and temperature. Using this study, converters can specify and quote adhesives for Woodbridge AutoBond flexible foam products with greater speed and accuracy.”

Learn more:

Woodbridge Flexible Foams
Woodbridge AutoBond bonding study from Avery Dennison Performance Tapes, visit

About Woodbridge

Woodbridge is a privately-owned company offering innovative material technologies for applications in automotive, commercial, recreational, packaging, healthcare and building products. In addition to its manufacturing operations, Woodbridge offers a full complement of services including; chemical research and development, product and process engineering, tooling, technical support and accredited laboratory testing. Woodbridge operates more than 50 facilities across 10 countries—employing over 7,500 teammates and serving more than 600 customers worldwide. To learn more, visit

For more information:
Woodbridge Foam Corporation
Cynthia Emili
Marketing Manager
(905) 896-3626

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